We're reshaping the clothing industry

We’re all about making good, quality custom clothing to be worn and loved over time. We’re passionate about changing the way you look at clothing and changing the way they’re made. We want nothing more than for you to join us. It’s time to start wearing clothes that fit, for real.

We're reshaping the clothing industry

We’re all about making good, quality custom clothing to be worn and loved over time. We’re passionate about changing the way you look at clothing and changing the way they’re made. We want nothing more than for you to join us. It’s time to start wearing clothes that fit, for real.

Clothing made
for you

Say goodbye to mass-produced clothing and hello to clothing made by you, for you. We make sure you feel as good as you look wearing custom-tailored clothing true to your unique fit and style. Don’t let your clothing decide who you are; decide it for yourself.

Advanced technology

We like to describe ourselves as a tech company that does custom clothing. Using advanced technology and algorithms, we provide you with the fit of a lifetime.

A smarter choice

We’re far from an ordinary clothing company. We only produce by order and keep no inventory, resulting in less waste and excessive production. We take pride in fully owning and operating our facilities, ensuring responsible and fair production.

Our story

It all started back in 2003 when Magnus was in Sri Lanka for studies, and he first discovered the magic of custom-tailored dress shirts. An idea was born; why not offer this concept to the large masses? Custom-tailored clothing was nothing new back then, but nobody had revolutionized the industry in ages. His friend Nalin set up their first production and still holds the title of Managing Director to this day. Back home in Sweden, he and Mats-Ola put the idea to the test. You guessed right; it was a good one.

Our head office is located in Helsingborg in the south of Sweden with currently more than 20 employees living and breathing custom clothing and innovation. Our company in Sri Lanka, owned by our Swedish corporation, now has over 500 employees in our two facilities located in Alawwa and Maho.

So here we are, 17 years later and still going strong, with still much more ground to break.

Magnus Loodberg

Mats-Ola Ström

Create your measurements

Create your unique body measurement profile in just seconds. All first-time purchases are covered by our Perfect Fit-guarantee..

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